Personal serviceNovember 18, 2013
Some people absolutely love massages and would not want to live a life that regular massages were not a part of. Others feel that it may bring some physical stress relief, but having tried a single massage or sat in a massage chair, deny the value of the experience. Sadly, what these people are missing is the personal service - that bond that develops between a client and a masseuse after repeat visits.
Imagine another personal service like getting a haircut. That first visit to a given stylist is always a little uncomfortable. It is completely understandable given that there is a stranger well into your personal space. As you return to the same stylist and chat to get to know each other, this awkwardness dissipates. Eventually, some people develop the same sort of loyalty seen among repeat massage clients. If haircuts were not a recurring necessity and if they tried getting a haircut only once from a given stylist, or if they used a machine to get the haircut instead, it would be unsurprising to hear them express the same "I could take it or leave it" attitude when discussing having their hair cut.
The second powerful and desirable aspect of this bonding is the deep down pleasure that comes with someone sincerely wanting to make you feel better. Generations ago, doctors were trained in this rapport. In those days, doctors with this sincere bedside manner were much loved and considered integral members of the social community. With what modern medicine has become, doctors have tragically followed other businesses in that most now strive to see the highest volume of patients possible instead of ensuring that the ones they do see are completely reassured. As a result, most people now view a doctor visit with some amount of dread. There is one segment of the medical field (or pseudo medical, if that is how you feel) that still teaches this intensely personal bedside manner - chiropractors. It is no chance matter that many people become seemingly addicted to having chiropractic adjustments. It speaks to the power of rapport that most people leave a chiropractic adjustment groaning in agony and want to go for another one as soon as their bodies can handle it.
The fact of the matter is that building an actual professional relationship with a masseur is infinitely better than the simple physical contact a massage offers. Those who have done so understand that it feels as good on the inside as it does on the outside.
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